Case Study: Baker EEO Services Full Branding Package Logo, Icon and Web Design

Client: Baker EEO Services

Role: Creative Director, Web Designer, Graphic Designer,

Deliverables: Logo, Icons, Website, Certificates, Branding Guidelines

Tools Used: Photoshop, XD/Figma, Illustrator, Photoshop, Indesign, WordPress, Brizy Builder

Project Overview:

Baker EEO Services specializes in providing online training for Equal Employment Opportunity (EEO) investigators. The company needed a website that would effectively communicate its expertise, attract potential trainees, and streamline the process for enrolling in courses. As the Creative Director and Lead Designer, my role was to create a website that was not only professional and informative but also user-friendly, ensuring that visitors could easily navigate the site and sign up for training.

Challenges:

Establishing Credibility: The website needed to establish Baker EEO Services as a trusted authority in the field of EEO investigator training, with a focus on showcasing their experience and the quality of their courses.

Simplifying Course Enrollment: It was essential to design a user interface that made it easy for visitors to find information about the training programs and enroll in courses online, minimizing any friction in the user experience.

Engagement and Conversion: The site had to engage potential clients and convert them into students by clearly communicating the value of the training offered and making the enrollment process straightforward.

Solutions:

Professional and Clean Design:

• I developed a clean, modern design that conveyed professionalism and trustworthiness. The layout was structured to highlight key information about the courses, the company’s expertise, and the benefits of becoming a trained EEO investigator.
• The color palette and typography were chosen to reflect the seriousness and authority of the subject matter, while also making the site visually appealing and easy to read.

Streamlined Navigation and Course Enrollment:

• The website’s navigation was designed to be intuitive, with clear sections for different types of training, including the 32-hour new investigator course and the 8-hour refresher training.
• I implemented a straightforward course enrollment process, with clear calls to action that guided users through selecting and registering for the appropriate training. The use of a secure and user-friendly payment gateway further simplified the process.

Content Strategy and Engagement:

• To build credibility, I worked on showcasing testimonials from past trainees, highlighting the success stories and positive experiences of those who completed the courses. This was paired with detailed course descriptions and instructor bios to give potential students confidence in the training’s value.
• The website also featured a blog and resources section where visitors could access valuable information related to EEO investigations, further positioning Baker EEO Services as a thought leader in the industry.

Results:

• Enhanced Credibility: The professional design and well-structured content helped establish Baker EEO Services as a credible and authoritative source for EEO investigator training, attracting a broader audience of professionals seeking to advance their careers.

• Positive User Experience: The intuitive navigation and user-friendly interface resulted in positive feedback from users, who appreciated the ease with which they could access information and enroll in courses.

Conclusion:

The Baker EEO Services website is a testament to the importance of combining professional design with user-centric functionality. As the Creative Director and Lead Designer, I was able to create a website that not only reflects the expertise of the company but also provides a seamless experience for users, from information gathering to course enrollment. This project highlights my ability to design websites that drive engagement, build trust, and ultimately support the growth of a business.