Sausages & More! (S&M) is a food truck company that specializes in gourmet sausage meals and other fine finger foods. They are a family owned and operated company looking to expand into franchise opportunities. S&M was like a blank canvas looking to be painted on.S&M approached us to give them an identity, look and voice that would draw potential customers. S&M’s package included Branding Services, Web Development, Apparel Design and Vehicle Wrap Design.With nothing to go with but the company name we had are work cut out for us.

S&M wanted to stand out, be different from any other food truck company. They wanted a brand that appealed to both kids and adults. How could we build a food truck brand that appealed to everyone?We researched the market, looked at what was working for the competitors and created a visual experience and identity that would set S&M apart from the rest. We created a custom logo design, brand color scheme, UX research, website site map, website design and CMS web development. Bold colors and fonts make the brand come to life. With all our clients we wanted S&M to be recognized at first glance. Ultimately, the owner chose another one of my logo concepts but I’ve included this one as I was pleased with the result.